In 1949, Smarties was created and produced by Smarties Candy Company, formerly known as Ce De Candy Inc. With each different color came a different flavor. White is orange cream, yellow is pineapple, pink is cherry, green is strawberry, orange is orange, and purple is grape. Smarties candies are peanut-free, gluten-free, fat-free, dairy-free, and are also vegan!